The Irrelevant Old Brand
A Business Fable About Taking Your Brand from Mediocre to Must-Have
The Irrelevant Old Brand: A Business Fable about Taking Your Brand from Mediocre to Must Have is a short book full of gems. By the end of the reading, you will have learned how to switch from being a dull brand to standing out among your peers in the market.
The Literary TitanLiterary Titan is an organization of professional editors, writers, and professors that have a passion for the written word. We review fiction and non-fiction books in many different genres, as well as conduct author interviews, and recognize talented authors with our Literary Book Award. We are privileged to work with so many creative authors.
This is a compelling fable about keeping your brand relevant. Yet it is more than that. It gets to the soul of enterprise with the profound message that for a brand to live, it needs to “GIVE.” The framework is consistent with profits being an index of a company’s altruism—how well it serves others, giving before receiving any predetermined return. Jim’s message will help you keep your brand relevant in a world of wonderous possibilities.
Ronald J. Baker, Founder, Host, and AuthorThe Soul of Enterprise: Business in the Knowledge Economy, Founder of VeraSage Institute, and author of the best-selling book, Implementing Value Pricing: A Radical Business Model for Professional Firms, and the forthcoming Time’s Up!: The Subscription Business Model for Professional Firms. www.thesoulofenterprise.com
In the modern market, if you want to add value to your customers, you need to stay relevant. This book will start you down that path.
David Priemer, Founder and AuthorCEO of Cerebral Selling and Author of Sell The Way You Buy
As an agency owner and advisor for over 30 years, I can tell you without hesitation that the organizations that truly understand, build, nurture and live their brand are the businesses that can thrive in any economic environment, attract the best talents, and deliver profits year-over-year.
This book is literally a blueprint on how to create and cultivate a brand that will earn you loyalty and love from both your best customers and team members! Follow Jim’s wise counsel and you’re on your way!
Drew McLellan, CEO and AuthorCEO of The Agency Management Institute, host of The Build A Better Agency Podcast and Co-author of Selling With Authority